How Efixii Helps Cannabis Brands Embrace Consumer Trends

Embracing consumer trends in the booming cannabis industry is essential for brands to succeed. Grassfed Media reports that consumers increasingly look for products grounded in research and science and brands that align with their values as cannabis becomes socially acceptable and destigmatized. Better testing and analysis, paired with increased data-driven marketing, round out the leading trends

The raft of scientific papers since 2010 belies claims cannabis is understudied as cultivators and manufacturers research and measure product efficacy for better consumer outcomes.

Today, people are willing to spend more on products that align with their social values. They want to support trustworthy, transparent brands through sustainability, inclusion, and other essential actions.


Today, people are willing to spend more on products that align with their social values. They want to support trustworthy, transparent brands through sustainability, inclusion, and other essential actions.

Cannabis is no longer an outlier. Increasing social acceptance normalizes and de-stigmatizes cannabis. People from all walks of life embrace cannabis for “self-care, wellness, and health.” And product information is critical.
Technologies that disclose the entire product lifecycle and list a broader range of cannabinoids and terpenes will supplant cannabis labels with only THC, CBD, and Indica/Sativa ratios. Grassfed thinks “a scientifically supported classification system” will replace the whimsical strain names we know and love.

GCAC believes data-driven technology solutions improve the cannabis industry and consumer experiences. Efixii is the only patented blockchain-powered platform that analyses “one gram grown, one gram consumed” for improved efficacy and product safety.

We put the consumer experience first, outperforming existing seed-to-sale platforms that ignore this critical element. The SeedtoSeedTM feedback loop focuses on the consumer feedback, connecting you to the cultivator and product lifecycle for improved cannabis. Best of all, product information and reviews are easy to see by scanning a secure Efixii QR code.

GCAC understands that cannabis companies want a deeper connection with consumers. Our new ESG module update means brands can now show consumers how they improve sustainability and align with their values.

Efixii transparency ensures safe, certified, and consistent cannabis, helping cannabis companies improve marketing power and brand affinity.
Do you know what you are putting in your body? Efixii does. Learn more about Efixii Here

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