ClearESG: Verifying Sustainability Claims and Improving Transparency for Consumers and Brands
ClearESG was developed to help companies share their sustainability values by providing a transparent and verifiable way to track and communicate the environmental, social, and governance (ESG) impact of their products.
This technology helps to build trust with consumers by providing a way to verify sustainability claims and make detailed information about a product’s sustainability journey easily accessible.
With the use of ClearESG, consumers can make informed purchasing decisions based on a product’s ESG impact, and companies can showcase their sustainability values via QR codes. ClearESG helps to eliminate concerns about greenwashing, making it easier for consumers to shop with confidence and support sustainable products and companies.
ESG Potential Market
Two-thirds of US consumers and 80 percent of young US adults (ages 18-34) surveyed are willing to pay more for sustainable products.
This indicates a growing awareness and willingness among consumers to support environmentally friendly products and companies. This shift towards sustainable consumption habits is a positive trend for both the environment and the economy, as it encourages companies to prioritize sustainable practices in their operations.
The growing willingness of consumers to pay more for sustainable products suggests a significant potential for a sustainable market. As more and more consumers prioritize environmentally friendly products, companies will be incentivized to develop and offer more sustainable options. This in turn will lead to greater competition, driving down prices and making sustainable products more accessible to a wider range of consumers. Additionally, as companies invest more in sustainable practices, it will also lead to greater innovation and new technologies in the sustainable products industry. Overall, the sustainable market has great potential for growth and expansion in the future.
Millennials and Gen Z consumers are increasingly shopping their values and looking for more sustainable brands. They prioritize ethical and environmental considerations when making purchasing decisions and are more likely to support companies that align with their values. These generations have grown up in a world where climate change and other environmental issues are a constant concern, so it’s not surprising that they are more likely to prioritize sustainability. This trend is encouraging companies to take a more sustainable approach to their operations and marketing to appeal to these consumers. As a result, sustainable brands are becoming more mainstream and accessible to all consumers, not just millennials and Gen Z.
Greenwashing; misleading claims and labels
As consumers become more aware of the need for sustainability, they are also becoming increasingly concerned about the brand’s misleading claims and what is known as “greenwashing.” Greenwashing is the practice of making false or misleading claims about the environmental benefits of a product or service.
Consumers are becoming increasingly savvy about this tactic and are looking for transparency and honesty from brands. They want to be sure that the products they are purchasing are truly sustainable and that the claims being made about them are accurate. This increased scrutiny is leading to greater pressure on companies to be more transparent and accountable in their sustainability claims. Companies that are found to be engaging in greenwashing can face significant reputational damage, which can impact their sales and bottom line.
Brands struggle to communicate their ESG impact
Brands often face challenges in communicating their sustainability and ESG (environmental, social and governance) values to consumers. One issue is that many terms used to describe sustainable products and practices can be vague or misleading, making it difficult for consumers to understand what a brand truly stands for.
Another challenge is that many companies have complex supply chains, making it difficult to trace and verify the sustainability of the materials and resources used in their products. Additionally, many brands have been criticized for greenwashing, making exaggerated or false claims about the environmental benefits of their products. These challenges make it difficult for consumers to trust and understand the sustainability efforts of a brand.
To overcome this, brands are expected to be more transparent and accountable in their sustainability efforts and use certifications, standards, and independent verifications as a way to communicate their ESG values.
Trusted and verified data
Blockchain technology has the potential to eliminate consumer concerns about greenwashing by providing a way for companies to transparently and verifiably track and communicate the sustainability of their products.
Blockchain is a decentralized, digital ledger that can be used to create a transparent and tamper-proof record of a product’s journey from the supply chain to the consumer. It allows for the secure and transparent tracking of the product, including information about the materials used, the energy consumed during production and transportation, and any certifications or standards met. This information can be made available to consumers through a simple scan of a QR code, allowing them to make informed purchasing decisions.
By providing a transparent and verifiable record of a product’s sustainability, blockchain technology can help to eliminate consumer concerns about greenwashing and increase trust in sustainable products.
clearESG - Proofed-based marketing
ClearESG is a blockchain-based technology that can help brands share their sustainability values by verifying the brand’s ESG claims. It allows companies to transparently and verifiably track and communicate the sustainability of their products and operations, providing a way for consumers to trust in a brand’s ESG values.
ClearESG technology allows companies to create a tamper-proof record of a product’s journey from the supply chain to the consumer and to record information such as materials used, energy consumption, certifications, and standards met. This information is then made available to consumers via a simple scan of a QR code, allowing them to make informed purchasing decisions.
By providing a transparent and verifiable record of a brand’s ESG values, ClearESG technology helps to eliminate consumer concerns about greenwashing and increase trust in sustainable products. This can also help companies to communicate and prove their commitment to sustainability to stakeholders, investors, and customers.
Take the First Step
Share your Brand's Values
ClearESG provides ESG achievements badges for brands to showcase their values and commitment to sustainability. These badges are earned by meeting certain criteria such as certifications, standards, and independent verifications, and can be used by brands to communicate their ESG achievements to consumers. This allows consumers to quickly and easily identify brands that align with their own values and make more informed purchasing decisions.
ClearESG also generates a QR code for brands to communicate their ESG impact with their shoppers, which can be scanned by the consumer to access detailed information about the product’s sustainability journey and achievements. This allows consumers to view a brand’s ESG journey in real-time and transparently, and verifies the brand’s sustainability claims. Overall, ClearESG technology helps to improve the communication of brands’ ESG values and impact, making it easier for consumers to support sustainable products and companies.
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clearESG for Cannabis and Hemp Growers
Sustainable agriculture practices help reduce water and energy use, build healthy soil, protect air and water quality, recycle natural resources, provide employee education, and communicate with neighbors about the grow and business operations.
clearESG blockchain technology provides companies with a powerful tool to help their consumers make informed purchasing decisions. By leveraging blockchain’s immutable and transparent nature, companies can provide consumers with real-time access to detailed information about the environmental and social impact of their products, enabling them to shop with greater value and purpose. This not only benefits consumers but also helps companies demonstrate their commitment to sustainability and build stronger, more trustworthy relationships with their customers.
If your company is looking for ways to increase transparency and build trust with consumers, clearESG blockchain technology is definitely worth exploring. We invite you to learn more about how clearESG can help your business and take the first step towards becoming a leader in sustainable and responsible commerce. Don’t wait, start your journey to a more sustainable future today!