The Trust Blockchain | 1/2

At GCAC, we’re committed to leading and innovating in the adoption of blockchain technology in the $3.1 trillion agricultural market (as estimated by Gartner for 2030). As agricultural products continuously change until the point of consumption, blockchain can help farmers and producers achieve better financial returns on their crops. Furthermore, by connecting farmers directly with consumers, blockchain is creating a sustainable model for the future of agriculture and food.

Seed2Seed™: A Continuous Focus Group

Efixii blockchain ecosystem illustration

The Efixii blockchain ecosystem provides truthful product attestations that allow the consumer to provide feedback per product. Attestations are the simple act of storing data on a blockchain. In the Efixii system, there are two types of data attestation; information that helps tell the product story and information that helps identify any product issues.

First, the crop-growing data from the seeds used up until harvest is added. Next, the crop shipping data is added to ensure that it arrives where it is supposed to and records what happens along the way. Then, at the retail store, additional attestations can be made specific to that retailer. Once the product is on the retail shelf, consumers can easily scan the QR on the products linked to the blockchain.

“GCAC’s mission is to create a better future for agriculture through blockchain. Our approach to blockchain is to help farmers thrive by making trusted food sources, telling a truthful product story, and listening directly to consumers.”

Finally, but most exciting, is that consumers can see not only the product journey from farm to table but also feedback from consumers just like them. It is the equivalent of a truthful Trip Advisor review for the agricultural industry. This cultivator-consumer-cultivator data feedback acts like a never-ending consumer focus group. The farmer can use this data to improve their products, and the consumer knows their voices are being heard. The truth-telling nature of blockchain creates transparency of actions for all involved in this process.

GCAC’s mission is to create a better future for agriculture through blockchain. Our approach to blockchain is to help farmers thrive by making trusted food sources, telling a truthful product story, and listening directly to consumers. Using words like “premium product,” “the best,” and others is easy. The Efixii blockchain product proves those words.

Affordable Blockchain Power

Photo by Tomas Anunziata, cover by Choong Deng Xiang

GCAC utilizes an Ethereum Layer-2 Web 3.0 solution called Efixii. Efixii is offered as an affordable SaaS solution to agriculture providers and brands.

“GCAC’s Seed2Seed™ technology extends the supply chain from B2B to B2B2C by providing the Efixii blockchain to small and medium-sized agricultural farmers and brands.”

Simple and easy to use, Efixii harness the power of its blockchain on a farmer’s smartphone, so there are no unnecessary technological burdens and things to learn. This approach is detailed in GCAC’s approved global patent application, which covers processes for creating better agricultural products using advanced technologies, including addressing greenwashing. Less than the cost of sales & marketing programs, the Efixii blockchain removes the barriers to direct communication with consumers.

GCAC’s Seed2Seed™ technology extends the supply chain from B2B to B2B2C by providing the Efixii blockchain to small and medium-sized agricultural farmers and brands. Over the next two years, over 80,000 consumers will be using the Efixii blockchain to ‘speak” directly with agricultural product providers through an Ethereum wallet on the smartphone. This will be one of the world’s largest use cases of a blockchain for a non-crypto purpose. Web 3.0 is here to help the world’s farmers operate more efficiently and get paid fairly for their hard work.

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