Ecommerce is your business – Unlocking the Inner Sustainability of your Shopper Experience is ours

There are numerous eCommerce shopping sites all vying to differentiate between the brands they carry and the type of customers they serve.  Shopify software alone supports 4.1 million sites worldwide.

So how does a marketplace differentiate and provide greater transparency and trust for the client?

Image: Samantha Borges - Unsplash

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Marketplaces in the beauty industry are using the blockchain to help consumers do their own due diligence around brand claims. It is a game-changer for the following reasons:

  1. Filtering brands by sustainability claims – Allows the consumer to sort by ESG (Environmental, Social and Governance) accomplishments to match things important to the consumer.
  2. Brands have to prove it! – No greenwashing allowed, as the company and the brand has to supply the evidence to support the claim. The data is stored on the blockchain and is seamless to the shopper as they simply scan a QR code for the information. If you are organic or use renewable energy, show me.
  3. Greater supply chain transparency – The shopper can see how the product was sourced and the quality that was put into the final product from organic biomass to recyclable packaging.
  4. Brands “merit badges” and certifications become searchable – So these tags, will help highlight a women owned business who only sources from other women own businesses. The app will also allow the consumer to hear from that business on why they love doing what they do.
  5. Powered by the blockchain – An environment where anyone who posts on the blockchain has to be validated and not a bad actor. The support documents can not be tampered with and best are third party verified. This creates greater trust.
  6. Digital coupons reward loyalty – The blockchain has an effective way to reward consumers with coupons, NFTs, donating to charities and other VIP type experience for sharing the same mission.
Image: Jake Nebov - Unsplash

Triple Bottom Line

Blockchain is an effective and low-cost way for brands to share their impact:

  1. Certifications: Brands can use the blockchain to verify and track certifications related to sustainability, such as Fair Trade or organic certifications.
  2. Product traceability: Brands can use the blockchain to track the life cycle of their products, from raw materials to end-of-life disposal.
  3. Supply chain transparency: Brands can use the blockchain to create a transparent supply chain, allowing customers to see where their products come from and how they were made. This can help brands demonstrate their commitment to sustainability by showing that they are using sustainable materials and manufacturing processes.

Solutions Overview

GCAC Solution

clearESG – Corporate and Brand Attestations

clearESG Product Journey

Efixii Track and Trace

Efixii Coupons and Tokens

Channels Sold






25 + Brands

X Brands Ambassadors 



"The ability to capture truth in branding on the blockchain prepares brands for greater scrutiny but also greater opportunity to connect with the consumer."

Getting started with your brand sustainability journey costs $200/mth USD. In a recent survey, 44% percent of consumers said the top reason they ultimately buy sustainable products is for their environmental impact. Gen Z and millennials said, 32% choose retailers that carry sustainable products and 20% choose retailers devoted to sustainability.  Are you ready?

How a Blockchain Increases Sales

A blockchain is immutable and cannot be changed. It ensures the integrity of your data and is transparent for all stakeholders – cultivator, manufacturer, regulator, consumer, and medical professionals.
By recording every step in the process, farmers can analyse the data to improve productivity, efficiency, and consistency. Manufacturers add valuable data to the chain. Regulators can audit the process with ease and confidence.

No Greenwashing

Powerful Know Your Customer (KYC) questions on sign-up ensures that each Efixii user involved in the process is known, including background checks against Anti-Money Laundering and Politically Exposed Persons databases.