Growing a fine wine is your Business – Unlocking those Inner Sustainability Benefits is ours

Does your sustainable wine story travel?

Wine brands typically place information about their sustainability practices on their website and social media accounts.

The term ‘Green or Sustainable’ is often confusing for consumers. ‘Renewable energy’, ‘organic vineyards’, ‘carbon neutral’ – all of these terms are frequently seen as just fancy marketing words for wine.

Challenges

There are several challenges that wine makers face when trying to share their sustainability story with consumers. Many consumers may not be familiar with terms such as organic, biodynamic, or sustainable wine production and wineries need to invest in education and outreach efforts to help consumers understand the importance of sustainability in the wine industry and how their practices contribute to this goal.

Another challenge is the potential for greenwashing, or the use of false or misleading information about a company’s environmental practices in order to give the impression of being more environmentally friendly than they really are. To combat this, winemakers can seek third-party certification of their sustainability practices, which can provide independent verification of their efforts.

Solutions

Blockchain can be used to create a transparent and traceable supply chain, allowing consumers to see the journey of a wine from the vineyard to the bottle. This can help to build trust and confidence in the sustainability claims of wine makers, as consumers can see for themselves the steps that have been taken to ensure sustainable production.
Blockchain can be used to store and verify sustainability data and certification, such as information about a wine maker’s organic or biodynamic practices. This can help to prevent greenwashing, as the data stored on the blockchain is immutable and can be independently verified.
Blockchain can be used to facilitate the traceability of individual bottles of wine, allowing consumers to learn more about the specific production and sourcing practices of a particular wine. This can help to enhance the storytelling aspect of a wine maker’s sustainability efforts, as consumers can learn more about the unique characteristics and history of a particular bottle of wine.

Overall, the use of blockchain in the wine industry can help to increase transparency, build trust, and enhance the storytelling aspects of a wine maker’s sustainability efforts.

Solutions Overview

GCAC Solution

clearESG – Corporate Attestations

clearESG Product Journey

Brand Attestations

Efixii Supply Chain

Channels Sold

Ecommerce, website and off-pack

Impact

X + Brands

“deLorimier Winery has been practicing sustainable practices for many years. It has been Ken and Diane’s goal to achieve sustainability for the resulting quality wines along with a commitment to the environment for the benefit of future generations”

Name

deLorimier Winery

Getting started with your brand sustainability journey costs $200/mth USD. A study conducted by Wine Intelligence in 2020 found that 40% of global wine consumers consider sustainability when choosing a wine. Time to share the educational fruits of your vineyard with your consumers.

How a Blockchain Increases Sales

A blockchain is immutable and cannot be changed. It ensures the integrity of your data and is transparent for all stakeholders – cultivator, manufacturer, regulator, consumer, and medical professionals.
By recording every step in the process, farmers can analyse the data to improve productivity, efficiency, and consistency. Manufacturers add valuable data to the chain. Regulators can audit the process with ease and confidence.

No Greenwashing

Powerful Know Your Customer (KYC) questions on sign-up ensures that each Efixii user involved in the process is known, including background checks against Anti-Money Laundering and Politically Exposed Persons databases.